Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry

Charles Schwab HOW ONE COMPANY BEAT WALL STREET AND REINVENTED THE BROKERAGE INDUSTRY "This book tells the exciting story of how Charles Schwab revolutionized the financial services industry and shook up Wall Street forever. It is also an essential read for any aspiring entrepreneur." -Jon Friedman, CBSMarketWatch.com "A roller coaster ride of how industry-defining, world-changing businesses are built. John Kador shows us the legend behind the myth of Charles Schwab." -Christine Comaford Lynch, General Partner, Novus Ventures Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry combines a fascinating look inside the walls of one of today2s great financial services firms with a razor-sharp portrait of the deeply principled maverick who drove that firm from vision to reality. Both highly entertaining and brutally honest, it paints a compelling picture of the company that brought stock investing to Middle America-and shook the staid brokerage industry to its core.