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Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

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A fresh approach to the complex sale that uses storytelling to differentiate solutions and communicate value
Product Details

Author: Erik Peterson, Tim Riesterer

Language: English

Edition: (Edition: 1)

Binding: Hardcover

Publisher: McGraw Hill

Release Date: 2011-04-04

Pages: 272

ISBN: 0071750908

ISBN13: 9780071750905