
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
A fresh approach to the complex sale that uses storytelling to differentiate solutions and communicate value
Product Details
Author: Erik Peterson, Tim Riesterer
Language: English
Edition: (Edition: 1)
Binding: Hardcover
Publisher: McGraw Hill
Release Date: 2011-04-04
Pages: 272
ISBN: 0071750908
ISBN13: 9780071750905