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Doing Business in Kenya

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A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.

The book's detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa's heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa's major economic trends and cultural values: understanding Kenya's business landscape provides invaluable skills to do business throughout Africa.

Businesspeople, policymakers, investors, students, and scholars will value this book's in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.

Product Details

Author: Wakiuru Wamwara, John E Spillan, Charles M Onchoke

Language: English


Binding: Paperback

Publisher: Routledge

Release Date: 2023-02-21

Pages: 184

ISBN: 0367557665

ISBN13: 9780367557669