The 29% Solution: 52 Weekly Networking Success Strategies

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success-they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge," and the development of the methodology required to be successful at it is the "uncommon application.