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The Art of Choosing

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The Art of Choosing

by Sheena Iyengar
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengars award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
Product Details

Author: Sheena Iyengar

Language: English

Edition: (Edition: Reprint)

Binding: Paperback

Publisher: Twelve

Release Date: 2011-03-09

Pages: 368

ISBN: 0446504114

ISBN13: 9780446504119