The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books)

Award-winning economist & Kellogg School of Management professor, Daniel F. Spulber explains why those who argue against competing to win are giving bad advice, & why today's obsessions with internal logistics (benchmarking, cost-cutting, process improvement) rather than external growth are extremely short-sighted. In The Market Makers, Spulber presents a big picture blueprint that managers & executives can follow to achieve market dominance. He shows how companies focused on being number one, can create employment & other opportunities for investors, suppliers, & distributors, & most importantly, provide the best service to their customers.