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The Practical Pocket Guide to Account Planning

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The Practical Pocket Guide to Account Planning

by Chris Kocek
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Acceptable: Noticeably used copy with heavy cover, spine, or page wear. Notes, underlining, highlighting, or library markings that do not obscure the text. Accessories such as CD, codes, and dust jackets not included.

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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether youre a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Product Details

Author: Chris Kocek

Language: English

Edition:

Binding: Paperback

Publisher: Yellow Bird Press

Release Date: 2013-05-15

Pages: 156

ISBN: 0989284905

ISBN13: 9780989284905